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Unilever and Lazada introduce Easy Green in Southeast Asia on Earth Day

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SINGAPORE, 22 April 2022 – This Earth Day, Unilever announced Easy Green, a three-year exclusive e-commerce sustainability partnership with Lazada to enable easy access for millions of Southeast Asian consumers who are adopting an eco-friendlier lifestyle. In line with Unilever’s global purpose of making sustainable living commonplace, the two main tenets of the partnership will include an exchange of consumer insights to uncover what shoppers find most important when shopping online, as well as developing the corresponding impactful solutions.

Poster about Easy Green campaign by Unilever on e-commerce platform Lazada, featuring five Home Care products that meet the Easy Green criteria
  • A three-year partnership to make it easier and simpler for digital consumers to identify and purchase sustainable products
  • Piloting Easy Green label to spotlight eco-friendly products that are biodegradable, renewable, with ‘Better, Less, or No plastic’ packaging or with less greenhouse gas impact
  • Unilever also partners with local organizations that will receive a portion of the campaign proceeds to help carry out sustainability programs

Based on a 2021 Unilever discussion with digital consumers, limited availability,insufficient green labeling, and the excessive use of plastic packaging were the top concerns identified by digital eco-friendly shoppers in Southeast Asia. Unilever’s Easy Green label was designed to help everyday consumers overcome these obstacles, and easily identify and make better green purchases as online shopping is increasingly more integrated into consumers’ daily lifestyles. The Easy Green label will debut on Unilever’s Home Care products via Unilever’s LazMall Flagship stores in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam1.

Home Care products with the Easy Green label must fulfil at least one of the following criteria –

1. Biodegradability: The product formulation must be at least 99% biodegradable

2. Renewability: The product formulation must at least meet a minimum of 50% renewable carbon sources

3. Reduced greenhouse gases (GHG): A minimum of 10% GHG was reduced in the product compared to the previous formulation

4. Uses Better, Less, or No plastic packaging, where:

  • Better plastic refers to when the plastic bottle packaging uses at least 80% post-consumer recycled (PCR) plastic content or if there is any amount of PCR content used in flexible plastic packaging like sachets and pouches
  • Less plastic means if there is at least 5% less virgin plastic used compared to previous packaging
  • No plastic refers to the use of paper-based packaging

We designed Easy Green to better serve digital eco-shoppers, in line with our Clean Future initiative. It is our commitment to developing products that are high-performing, kind to people and the planet, at accessible prices. This includes our approach to create products that are biodegradable, renewable, and use better, less or no plastic. Our bold ambitions have met a strong partner in Lazada, and we hope that Lazada shoppers in Southeast Asia become one with our vision of a Clean Future for all.

Deepak Subramanian, Vice President for Home Care, Southeast Asia, Unilever.

In conjunction with Lazada’s LazEarth campaign to spotlight the sustainability efforts of LazMall brands, we are proud to partner like-minded organisations like Unilever to propel action in protecting our planet. Lazada’s commitment has always been ‘Customers First’, hence we hope that with the increasing assortment of products and choices available online, discerning consumers will increasingly find it easier to identify and shop for eco-friendly products that are also transparent with the items’ lifecycle journey. The Easy Green partnership is a significant move towards a long-term collective goal for a more comprehensive online shopping experience for Lazada shoppers.

James Chang, Chief Business Officer, Lazada Group.

In addition, starting in Vietnam, Indonesia and the Philippines, Unilever is closely partnering Lazada to further reduce the usage of plastic packaging materials in delivery parcels using Lazada Logistics green packaging solutions. This includes usage of FSC-certified carton boxes as well as recycled shredded paper that replaces previously used plastic fillers.

Unilever has also partnered with local entities to carry out important sustainability programs that align with the intent of the program. Participating entities per country are:

1. Anteraja (Indonesia), to collect plastic waste from households and deliver to the waste bank for recycling

2. Kloth Lifestyle (Malaysia), to support upcycling of plastic waste into new towels

3. WWF (Philippines), to collect and prevent plastic waste from ending up in the waterways in Donsol coastal areas

4. Habitat for Humanity (Singapore), to support donation of cleaning supplies to support intensive home rehabilitation works for vulnerable families, transforming homes to improve lives

5. OMO's "Dirt for Good - Green Shield of Vietnam" foundation (Vietnam): Every order will help contribute to tree planting in partnership with Ministry of Natural Resources & Environment

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More categories will be added for easy identification on the Lazada platform during the partnership period.

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