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Indulge in new chocolate pleasure with Magnum Pints


Average read time: 4 minutes

Available for the first time in Asia, Magnum celebrates the arrival of the new Magnum pints with a Larger Than Life Indulgence installation at ION Orchard

SGP Magnum amblem

SINGAPORE, 27 July 2017 – Magnum introduces its newest way to indulge in premium cracking Magnum chocolate pleasure with the launch of Magnum pints. Available for the first time in Asia and exclusively in Singapore, Magnum pints offers the luxurious Magnum cracking chocolate and ice cream bar experience in a new pint format.

Carefully made to be broken, the range includes three indulgent Magnum flavours: Classic, Almond and White. Each pint contains generous shards of Magnum chocolate with layers of velvety smooth vanilla ice cream, carefully enclosed within a luxuriously decadent cracking Magnum chocolate shell. Providing Pleasure Seekers with the perfect accompaniment for a luxurious night-in, Magnum pints provide a new way to enjoy your Magnum moment and offers a me-time treat, for pleasure whenever.

“We are thrilled to announce an exciting first for the brand and new way to indulge – the Magnum pint. With the launch in Singapore marking the range’s entry into Asia, I’m truly proud to be the first market in the region to be able to share this indulgent new format with Pleasure Seekers here. And what better way to launch this bold product than with this extraordinary installation at ION Orchard.” said Banjo Castillo, General Manager, Unilever Singapore.

Experience Larger Than Life Indulgence with Magnum pints

To celebrate the arrival of the new Magnum pints, Magnum proudly presents a Larger Than Life Indulgence installation at ION Orchard. For a limited time only, Pleasure Seekers will be treated to an extravagant array of Magnum’s ultimate indulgent moments frozen in time, carefully #MadeToBeBroken.

Magnum’s Larger Than Life Indulgence installation will be open to the public from 28 July – 13 August 2017 at ION Orchard Level 1 Outdoor Atrium, sharing an indulgent #MadeToBeBroken experience with Singapore’s Pleasure Seekers. Sampling of the Magnum pints will take place at two timings daily, 12pm and 6pm, while stocks last.

Pleasure Seekers can indulge in:

Larger Than Life Magnum Pint

For the ultimate photo opportunity, strike a pose with the Larger Than Life Magnum Pint and golden spoon, the installation’s centrepiece. Modelled after the actual pint, the Larger Than Life Magnum pint shows how a spoonful of indulgence gives you larger than life pleasure.

Magnum Indulgence Room

Step into the Magnum Indulgence Room, enclosed within the Larger Than Life Magnum Pint, to enjoy a GIF photo experience which captures Pleasure Seekers frozen in time for the ultimate selfie. Interact with Magnum chocolate shards, golden spoons, picture frames and other sofa-moment themed props in a take-home video with yourself at the center of the action.

Magnum #MadeToBeBroken Bar

Pleasure Seekers can enjoy the #MadeToBeBroken Bar at select times of day, 12pm and 6pm, to sample and experience the newly unveiled Magnum pints. Guests will receive an indulgent scoop of ice cream from a Magnum pint of their choice, available while stocks last.

How to indulge in the new Magnum pints

Before enjoying Magnum pints, allow the chocolate layer to soften for about 5 to 10 minutes for optimum cracking. Then, without breaking the golden foil, squeeze the walls of the pint and savour the satisfying signature Magnum crack – some pleasure is simply worth the wait. Now it’s time to indulge, remove the foil and using a metal spoon break into the thick, cracked chocolate coating to commence your indulgent me-time moment.

For optimum indulgence, follow the simple instructions found on the packaging of the pints. Simply “open, wait and “crack” to enjoy indulgent sofa moments at home – only with Magnum pints.

Discover the pleasure and join the celebrations at #MadeToBeBroken and @MagnumSG on the following social channels:

Magnum pints are available at all major supermarkets, convenience stores, petrol marts and mini-marts in three tempting Magnum flavours: Classic, Almond and White. The recommended selling price for each pint is S$12.90 for 440ml of indulgence.


Launched in 1989 in Belgium and Germany, Magnum was the first hand held ice cream targeted as a premium adult offer. Today, Magnum is one of the world’s leading ice cream brands, selling more than 2 billion ice creams annually worldwide and it is the biggest brand of Unilever ice creams.

Media Contacts

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