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Magnum Pleasure flagship store launches in Singapore


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Magnum’s first permanent store in Singapore opens at ION Orchard, with exclusive toppings and indulgent treats found nowhere else in Asia

SGP Magnum Pleasure store

SINGAPORE, 27 JULY 2017 – Magnum has officially opened its long-awaited flagship Magnum Pleasure Store in Singapore at #B2-07 ION Orchard. Introducing Magnum’s much-loved Magnum Pleasure Bar experience, the new store offers the ultimate indulgence of Magnum chocolate and ice cream. Pleasure Seekers can customise their favourite Make My Magnum creations by choosing from a selection of tempting toppings and flavour combinations to decorate their treat. Guests can also enjoy Magnum coffee, a unique chocolate-infused coffee experience available for the first time in Asia.

“We are delighted to have opened Magnum’s new home at ION Orchard. Whilst we have shared the Make My Magnum experience with Pleasure Seekers in Singapore through various pop-ups over the years, this is our first permanent store in Singapore and marks Magnum’s commitment to bringing the ultimate pleasure and indulgence to chocolate lovers here.” – said Banjo Castillo, General Manager, Unilever Singapore.

Customise your indulgence with the Make My Magnum experience

The Magnum Pleasure Bar – also lovingly known as the “Make My Magnum” experience – allows Pleasure Seekers to customise their own bespoke Magnum indulgence. Once selecting their silky Magnum vanilla bean ice cream to be hand-dipped in a choice of dark, milk or white Magnum Belgian chocolate, guests can then choose from an array of decadent and unexpected toppings.

There are a total of 18 different toppings available at Singapore’s Magnum Pleasure Store, from classics such as chopped almonds and pistachios, to adventurous and exotic toppings such as cocoa nibs, rose petals, goji berries and chili flakes. Each indulgent creation is hand-crafted by a Magnum Pleasure Maker and comes perfected with a Magnum chocolate drizzle of your choice and a classic Magnum ‘M’ chocolate coin.

Introducing Magnum coffee for the first time in Asia

For the ultimate Magnum experience, Pleasure Seekers can complement their premium Magnum ice cream with Magnum coffee, which uses Magnum chocolate-infused coffee beans and is available for the first time at a Magnum Pleasure Store in Asia. Expertly crafted by Magnum’s Pleasure Makers, there are five different Magnum coffees available at the Magnum Pleasure Store – the M Espresso, Magnumccino, Magnum Mocha, Magnum Black and Magnum Affogato. For pure chocolate pleasure, guests can also enjoy the M Signature Chocolate, a sinfully rich indulgence available in both milk and dark chocolate.

Exclusive in-store experiences for the ultimate Magnum chocolate indulgence

In addition to the Pleasure Bar, the Magnum Pleasure Store Singapore will feature curated décor and furnishings including featured art installations such as the Singapore skyline made out of Magnum ice cream bar sticks and a collection of bejeweled, bespoke Magnum bars. Pleasure Seekers can share their indulgent Magnum moment and personalised Make My Magnum masterpiece at #MagnumSG on

Guests can also purchase exclusive Magnum merchandise, available only at the Magnum Pleasure Store Singapore. These collectible gifts include a Magnum tumbler, notebook and premium, genuine leather pouch, priced from $12.90 – SG24.90

In celebration of the opening, Magnum invites Pleasure Seekers to join us at the Magnum Pleasure Store from 7pm to 10pm on 27 July to enjoy a complimentary Make My Magnum, specially customised with your favourite toppings.

The Magnum Pleasure Store is located at ION Orchard #B2-07 and is opened daily from 10am – 10pm.

Each Make My Magnum retails at S$8.00 for three toppings.

Magnum coffees retail from S$5 – S$8.00.

For more information about Magnum ice cream or Magnum Singapore, visit

Launched in 1989 in Belgium and Germany, Magnum was the first hand held ice cream targeted as a premium adult offer. Today, Magnum is one of the world’s leading ice cream brands, selling more than 2 billion ice creams annually worldwide and it is the biggest brand of Unilever ice creams.

For all media queries, please contact Golin Singapore at

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