The Unilever Foundry launches in Singapore with call for submissions

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Singapore, 15 January 2015 – The Unilever Foundry, a global platform to connect innovative startups with Unilever’s portfolio of leading brands, announced this evening three new project briefs to be led by global brands based in the Singapore office.

The project briefs aim to enhance consumer engagement where successful startups are given the opportunity to pilot their technology with Unilever. They will also be given USD 50,000 to fund the pilot, access to mentorship, and the possibility for long-term strategic partnership.

Marc Mathieu, SVP of Global Marketing in Unilever shares: “We are extremely excited to have launched The Unilever Foundry in Singapore. Not only is the country home to our global operations hub where multiple global brands operate, Singapore’s location is strategically relevant as a great entry point to both emerging and developing markets.

“With the announcement of these new project briefs, we look forward to collaborating with startups for their innovative solutions and, particularly for these, those rooted in digital marketing. The startup scene in Singapore has a rich pool of talent. Through the Foundry, I am confident that we can uncover pioneering ideas to help engage our consumers in new and better ways.”

Dr. Alex Lin, Head of Infocomm Investments, adds: “We are happy to celebrate the launch of the Unilever Foundry in Singapore today. Unilever’s strong brand name, together with Singapore’s unique strengths as the best gateway to Asia, will draw promising technology entrepreneurs and startups from across the region to build solutions that are able to tackle real world challenges. We look forward to working with the Economic Development Board and MNCs in Singapore to create more of such opportunities for startups to pilot their innovations on a global scale.”

Newly project briefs led by Unilever brands from Singapore:

1. CLEAR – Developing confidence

As an Anti-Dandruff brand, CLEAR helps people have “Nothing to Hide” – both in their grooming and in their attitude. We want to encourage young adults who are confident by raising their social net worth by actively becoming the content. We are looking for partners with ideas to leverage existing social media platforms by utilising offline behaviour to enrich online profiles to embody a Nothing to Hide life.

2. Lux – Building community

Lux is the No.1 soap brand in the world with a strong footprint in developing and emerging markets. At Lux, we believe that beauty shouldn’t be about hard work but about pleasure. is a social platform that helps Lux Lovers feel and do fabulous things through inspiring editorial content around fragrance, fashion and beauty. We are looking for partners that can help us make our House of Lux social platform in Indonesia, a self-sustainable one that’s driven by the community.

3. Lifebuoy – Preventing disease

Lifebuoy is the world's No.1 selling germ protection soap and a worldwide leader bringing better health and hygiene to billions. Lifebuoy aims to change the handwashing behaviour of 1 billion people by 2015. One of Lifebuoy’s objectives is to help mothers stay one step ahead of infection. We are looking for innovative technology that can enable Lifebuoy to identify disease ‘hot-spots’ real time, and to alert moms by providing them with information and interventions to take preventative health measures in order to protect their family.

The newly announced Singapore-led briefs are now open for submissions from both global and Singapore startups. To apply, get updates on new briefs and learn more, visit .

The Unilever Foundry launched in Singapore at the Mapletree Business City with over 250 attendees from the startup community, entrepreneurs, and marketers.


For more information, please contact: Fadilah Amir Hamzah, Unilever Media Relations on +65 9742 0346 or

About Unilever

Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. We work with 174,000 colleagues around the world and generated annual sales of €49.8 billion in 2013. Over half of our company’s footprint is in the faster growing developing and emerging markets (57% in 2013). 

Working to create a better future every day, we help people feel good, look good and get more out of life. Our portfolio includes some of the world’s best known brands, 14 of which - Knorr, Persil / Omo, Dove, Sunsilk, Hellmann’s, Surf, Lipton, Rexona / Sure, Wall’s ice cream, Lux, Flora / Becel, Rama / Blue Band, Magnum and Axe / Lynx - now generate a turnover of €1 billion or more.

Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined nine commitments, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at .

Unilever has been ranked number one in their sector in the 2014 Dow Jones Sustainability Index. We are included in the FTSE4Good Index Series and attained a top environmental score of 5, leading to inclusion in the FTSE4Good Environmental Leaders Europe 40 Index. Unilever has been named sector leader of the CDP’s Forests programme for three consecutive years, and in 2014 led the list of Global Corporate Sustainability Leaders in the GlobeScan/SustainAbility annual survey - for the fourth year running. Unilever was named LinkedIn’s third most soughtafter employer worldwide in 2013.

For more information about Unilever and its brands, please visit .


Unilever Singapore Pte Ltd 

20 Pasir Panjang Road, #06-22 

Mapletree Business City 

Singapore 117439

1 800 661 9898
1 800 661 9767

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