Magnum Singapore clinches four awards at Marketing Event Awards 2015
Magnum Singapore’s World’s First Magnum Infinity Playground clinched a total of two golds, one silver and one bronze award at the Marketing Event Awards 2015. Now in its fourth year since 2012, the Marketing Event Awards by Marketing magazine recognises Asia’s best event marketers and planners for their creative excellence, successful strategy, and operational precision.
The launch of the Magnum Infinity through the World’s First Magnum Infinity Playground was the talk of the town in 2015, bringing intense Magnum pleasure that stays with you longer through a multi-sensorial experience of the Magnum Infinity. The four awards were:
- Best Event for Press/Media – GOLD
- Best Event for Product Launch – GOLD
- Best Event Ambience – SILVER
- Best Event Production – BRONZE
In collaboration with culinary experience designers Bompas & Parr, Magnum created a multi-sensorial playground for grown-ups. The Magnum Infinity Playground thrilled and surprised Pleasure Seekers through an immersive architectural manifestation of the taste, texture and essence of Magnum Infinity.
Building an infinitely pleasurable experience from start to end, top-tier media and influencers were given a sneak peek into the World’s First Magnum Infinity Playground through the luxurious bespoke invite kit. At the Magnum Infinity Playground, guests were treated to a series of adrenalin-inducing experiences with Skyline and Infinity swings, Magnum Infinity Slide and Infinity Mirror Room, complemented by four Magnum Infinity-inspired desserts and cocktails crafted by Orgo, treating Pleasure Seekers to intense pleasure that stays with them longer.
Watch the Magnum Infinity campaign video here: https://www.youtube.com/watch?v=BLaJNZIjt1s
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