Magnum partners culinary experience designers Bompas & Parr
Partnership celebrates launch of the new Magnum Infinity which brings you intense Magnum pleasure that stays with you longer
Renowned for quality chocolate and ice cream indulgence, Magnum launched its most pleasure-packed ice cream experience yet with the Magnum Infinity, made from a rare source of naturally rich Tanzanian cocoa that produce intense premium dark chocolate. Available in two indulgent flavours and sizes – Classic-sized Chocolate and Caramel and the Chocolate Mini – both include a combination of irresistible chocolate ice cream, covered in crackling dark chocolate and real cocoa nibs.
To celebrate the launch, Magnum partnered London-based culinary experience designers Bompas & Parr, to design the world’s first Magnum Infinity Playground, transforming the rooftop of Singapore’s iconic Esplanade into a larger-than-life playground for adults that bring to life the “intense Magnum pleasure that stays with you longer”.
The highlights of the chocolate and caramel-filled evening were the Infinity Slide and Infinity Skyline Swings, standing at 6m and 4m high respectively while facing the breath-taking Singapore city skyline. Built to bring pleasure seekers on a journey of heightened senses and intense thrills designed to set dopamine flowing, Bompas & Parr sought to transport guests back to their childhoods – a time when fun and ice cream were inextricably linked – and to extend the pleasure they felt through various multi-sensory experiences across the Magnum Infinity Playground.
“Magnum Infinity represents the perfect blend of creativity and aspiration. We will offer pleasure seekers an experience they will never forget in the form of the world’s first Infinity Playground,” said Harry Parr, co-founder of Bompas & Parr and main architect of the Magnum Infinity Playground.
Magnum’s partnership with Bompas & Parr
To create a pleasure experience like never before, Magnum needed to work with a partner who would push the creative boundaries while maintaining the essence of indulgent chocolate and ice cream pleasure. The answer was critically-acclaimed flavour-based experience design studio, Bompas & Parr, led by a maverick duo who designs spectacular culinary experiences that intersect art, architecture and food.
“There is a great creative buzz in Singapore at the moment. What better way to be a part of it than by creating the world’s first Infinity Playground with Magnum?” said Parr.
“Magnum has always celebrated pleasure and indulgence through the perfect combination of decadent chocolate and rich ice cream. Today, we are proud to be working with Bompas & Parr who have not only redefined pleasure for our Pleasure Seekers, but created another dimension of intense Magnum pleasure that stays with you longer,” said Susanne Artfelt, Country Director, Unilever Singapore.
A special Magnum x Orgo dessert & cocktail menu
Extending the pleasure experience from 22 May till 21 August for the public, Magnum has also collaborated with Orgo Restaurant & Bar to present a special Magnum x Orgo Dessert & Cocktail Menu complete with a mini experience of the Magnum Infinity Playground at Esplanade’s Rooftop Terrace.
Best known for their use of fresh ingredients and cocktail drinks menu created by a celebrated Japanese master mixologist, the Orgo team’s collaboration with Magnum will bring out the intense flavours of each ingredient for a Magnum pleasure that stays with you longer.
Join in the launch celebrations with #CaptureInfinity and @MagnumSG on the following social channels: