2,500 school children at Lifebuoy's Hygiene Carnival @HPB's Healthzone

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Lifebuoy, Unilever’s health soap, launched a Hygiene Carnival supported by the Health Promotion Board (HPB) held from 13-24 April at HPB’s HealthZone, with the aim of attracting over 2,000 school children between the ages of 4 to 8 years old to attend the event. This event is part of Lifebuoy’s global commitment to Help A Child Reach 5 that aims to end preventable deaths of children under 5 by teaching the lifesaving habit of handwashing with soap.

The Hygiene Carnival is the first initiative by Lifebuoy in support of HPB’s hygiene programme to teach children good personal hygiene habits that they should inculcate in their everyday lives. The Hygiene Carnival is a fun-filled and interactive space where children learn the importance of hygiene and proper handwashing through five activity stations that feature key hygiene lessons including; identifying key spots where germs breed to learning how to combat germs. 

The carnival also includes a half-hour workshop where children will engage with “Dr Lifebuoy’s assistant” who brings them through the 8 steps of handwashing and 5 occasions to wash their hands via an interactive skit and stage games.

Poh Khim Yin, Global Brand Director, Lifebuoy said, “Teaching good and proper hygiene habits always starts at a young age. Children in Singapore are still prone to illnesses like influenza and hand, foot and mouth disease. Handwashing regularly is an effective way to prevent this. Lifebuoy is committed to improving Singapore’s health and wellbeing, through hand hygiene education to kids. On the global front, Lifebuoy is committed to change the handwashing behaviour of one billion people by 2020.”

Margaret Ow Principal at PCF Sparkletots @ Changi Simei Blk 131 shared, “Hand hygiene is a focus for our school, that’s why we came to HPB’s HealthZone for Lifebuoy’s Hygiene Carnival. Our teachers and parents get feedback that the children enjoy the hands-on experience and interactive booths. The kids come back excited to share the hand hygiene message and hopefully that enthusiasm filters through to parents and others, making handwashing the first step towards creating a safe, germ-free and better place for all. “

Chin Wai Ting, 5, a student of PCF Sparkletots @ Changi Simei Blk 131 exclaimed, “ It was so fun! I really liked ‘Destroy the Enemy’ where I got to shoot down bacteria with a foam gun. I’m now an expert at handwashing. I cannot wait to tell my mummy all about good hand hygiene!”

For more information please visit www.lifebuoy.com and www.myheroacademy.com, where children learn through a unique combination of comics, puzzles, stories and games about the importance of handwashing.

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For further media information contact, please contact Fadilah Amir-Hamzah at +65 9742 0346 or fadilah.amir-hamzah@unilever.com

Notes to Editors

About the Help A Child Reach 5 campaign

Handwashing with soap saves lives. Lifebuoy’s Help A Child Reach 5 campaign aims to eradicate preventable deaths from diseases like diarrhoea one village at a time, by teaching lifesaving handwashing habits.

In 2013, Lifebuoy launched its Help a Child Reach 5 handwashing campaign in Thesgora, a village in Madhya Pradesh with one of the highest rates of diarrhoea in India. Through its handwashing programmes, Lifebuoy dramatically improved children’s handwashing habits so that they now wash their hands two additional times per day.

Lifebuoy isn’t stopping at Thesgora. It wants to expand its life-saving mission, village by village, starting with Bitobe village in Indonesia earlier this year and will continue across villages in South and Southeast Asia, Africa and Latin America.

About Lifebuoy

The desire to be clean, active and healthy is intrinsic to every one – irrespective of age or economic status. Lifebuoy, the world's number one germ protection soap, understands this need and champions the cause for hygiene and health around the world.

Lifebuoy is one of Unilever's oldest brands, and has been sold in countries across the world since 1894. Throughout its history, an inspiring vision for more hygienic, healthier and ultimately more vital communities is the driving force behind the Lifebuoy brand. To realise this vision, Lifebuoy has looked to consistently innovate and provide accessible hygiene and health products to a wide variety of consumers, enabling them to lead a life without fear.

Today, more than 1.6 billion people around the world trust Lifebuoy products to protect them from germs. Lifebuoy, the pioneering soap, is a true embodiment of Unilever's Vitality Mission: to help people look good, feel good and get more out of life.

About Unilever

Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. We work with 174,000 colleagues around the world and generated annual sales of €49.8 billion in 2013. Over half of our company’s footprint is in the faster growing developing and emerging markets (57% in 2013). 

Working to create a better future every day, we help people feel good, look good and get more out of life. Our portfolio includes some of the world’s best known brands, 14 of which - Knorr, Persil / Omo, Dove, Sunsilk, Hellmann’s, Surf, Lipton, Rexona / Sure, Wall’s ice cream, Lux, Flora / Becel, Rama / Blue Band, Magnum and Axe / Lynx - now generate a turnover of €1 billion or more.

Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined seven pillars, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at www.unilever.com/sustainableliving/.

Unilever has been recognised in the Dow Jones Sustainability World Indexes for 14 consecutive years. We are included in the FTSE4Good Index Series and attained a top environmental score of 5, leading to inclusion in the FTSE4Good Environmental Leaders Europe 40 Index. Unilever has been named sector leader of the CDP’s Forests programme for three consecutive years, and in 2013 led the list of Global Corporate Sustainability Leaders in the GlobeScan/SustainAbility annual survey - for the third year running. Unilever was named LinkedIn’s third most soughtafter employer worldwide in 2013.

For more information about Unilever and its brands, please visit www.unilever.com.


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