Ben & Jerry’s thanks fans at Free Cone Day 2015
The moo-ment is finally here! Ben & Jerry’s Free Cone Day 2015 is back this year for another day of smiles and scoops on 14 April 2015, Tuesday across all scoops shops in Singapore, offering 18 euphoric flavours.
Each year, around the world, Ben & Jerry’s Free Cone Day brings people together for a fun and funkyfilled day of chunkilicious ice cream as a way of saying ‘thank you’ to all loyal moo-niacs. In a special way this year, we celebrate our fans in Singapore – that’s you! – by turning our notes of thanks into music for everyone’s ears on Free Cone Day FM (FCD FM), Ben & Jerry’s music station created especially for our fans by our fans.
A dedicated channel just for Ben & Jerry’s fans on Free Cone Day, FCD FM will broadcast fans’ song dedications and accompany them as they wait in line for their free cones of ice cream. Our moo-tastic DJs will also be turning fans’ messages into songs to bring a little joy and laughter, and selected dedications aired will be featured across all our scoop shops real-time as an extra special thank you.
To participate, fans simply have to Instagram / Tweet (@benandjerrysg) their messages and song requests or comment on selected posts on Ben & Jerry’s Facebook with the hashtag #FCDSG in their dedications.
Pay it forward by supporting South Central Community Family Service Centre
As Singapore rings in her 50th birthday, Ben & Jerry’s has also partnered The Thought Collective to launch the Diverse-City Trails, designed to create a shared experience among participants and spark two-way discussions around the issues Singapore faces, especially around social cohesion, which is vital to Singapore’s progress.
In conjunction with the trails this Free Cone Day, Ben & Jerry’s will be supporting South Central Community Family Service Centre (SCCfsc), a champion of social innovation projects that cultivate the kampong spirit and promote community self-help.
"At South Central Community Family Service Centre, we believe that the residents have the talents, gifts and resources to build a community where neighbours help neighbours. We have been working with The Thought Collective volunteers to help develop social innovation projects that will further enhance the kampong spirit”, said Ng Beng Lee, Executive Director, South Central Community FSC.
South Central Community FSC volunteers will be at the scoop shops to share more about their initiatives, so grab a cone and drop a note while you are at it! All donations made to South Central Community FSC on Free Cone Day will be used to set up a community emergency fund to match community efforts to help their neighbours out of financial crises.
Coincidentally, Ben & Jerry’s also knows a thing or two about community support – the very same support helped evolve the company and its Free Cone Day from its humble beginnings in a little-gasstation- turned-scoop-shop in Burlington, Vermont into an annual global ice cream party, giving out more than a million free scoops a year!
So join us on this magical and meaningful day as we say thank you and celebrate community kinship by leaving no hand unconed!
14 April 2015, 12pm to 8pm @ All Ben & Jerry’s Scoop Shops
Ben & Jerry’s Flagship Scoop Shop 313@Somerset
Level 1 Discovery Walk, 313 Orchard Road, 313@Somerset
Ben & Jerry’s Dempsey
Blk 8 Dempsey Road #01-14,
Ben & Jerry’s VivoCity
1 Harbour Front Walk #02 - 135/136, VivoCity
About Ben & Jerry’s
As an aspiring social justice company, Ben & Jerry’s believes in a greater calling then simply making a profit for selling its goods. The company produces a wide variety of super-premium ice cream, yogurt and sorbet using high-quality ingredients. Ben & Jerry’s incorporates its vision of Linked Prosperity into its business practices in a number of ways including a focus on values-led sourcing. In 2014 the company completed its transition to using entirely non-GMO (genetically modified organisms) ingredients as well as to fully Fairtrade-certified ingredients wherever possible, which benefits farmers in developing countries.
Ben and Jerry’s products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s a wholly-owned subsidiary of Unilever, operates its business on a three-part Mission emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry’s became a certified B Corp (Benefit Corporation) in 2012. The Ben & Jerry’s Foundation’s employee-led grant programs totaled $2.6MM in 2013 to support economic and social justice, environmental restoration, and peace through understanding. For the inside scoop on Ben & Jerry’s visit www.benjerry.com/values.
Connect with us on our social channels today! Facebook:https://www.facebook.com/benjerrysingapore
About Samantha Lee Originally from Malaysia, Samantha creates whimsical, colourful, imaginative, and meals for her family and followers and has a growing Instagram following of more than half a million fans.
In line with her creative and fun works of food art, Samantha has decided to come on board with Ben & Jerry’s to inspire change and commitment to the community through fun and ice cream. Samantha’s creation will be sold for a limited period of time at Ben & Jerry’s Community Action Hub to support the social mission partners, with all profits going directly to them.
Samantha has been widely featured on Buzzfeed, Daily Mail UK, Huffington Post, ABC News, Today.com, and E!Online.
For more information, please follow Samantha