Ben & Jerry's at 313 Somerset Discovery Walk
Get your spoons ready because a new neighbour has moo-ved into town! Ben & Jerry’s opens the first Flagship Scoop Shop in Southeast Asia today at 313 Somerset Discovery Walk, greeting fans with free scoops of ice cream from 2pm-8pm. Exclusive Opening Day flavours such as Turtle Cheesecake and Coconut Seven Layer Bar were served, and to top things off, the first 1,000 moo-niacs to join in the celebrations walked away with a limited edition Ben & Jerry’s Singapore mug!
Ben & Jerry’s Flagship Scoop Shop will serve an exciting menu of 18 chunky, swirly and euphoric ice cream flavours, alongside new shakes, sundaes, ice cream cakes and a wider range of merchandise. Staying true to providing fans the best possible ice cream made in the nicest possible way, Ben & Jerry’s is taking values-led sourcing local.
Bakery items like brownies and cookies and herbs like mint will be supplied by SCORE Bakery, which works to rehabilitate inmates through skills training, and social enterprise Edible Garden City, who are a group of urban farmers championing the Grow Your Own Food movement in land-scarce and import-dependent Singapore.
“Ben & Jerry’s is proud to present Singapore’s Flagship Scoop Shop at 313 Somerset Discovery Walk and we can’t wait to meet our fans in this great new space. We hope our fans can join us in welcoming our social mission partners as well, and together support our exciting mission to spread peace, love and ice cream in Singapore,” says Mr Moustapha Khaled, Country Director, Unilever Singapore
The Flagship Scoop Shop is also Ben & Jerry’s Community Action Hub where the company hopes to use fun and ice cream to inspire social involvement and progress locally. A new Benefit Tuesday Night programme, exclusive to the flagship, will run on a Tuesday every month, allowing various local welfare organisations to engage the public on their causes. Ben & Jerry’s will donate 20% of sales during the 7pm – 9pm event to featured social mission partners.
In addition, Ben & Jerry’s has partnered international food artist, Samantha Lee, to create a delicious Sundae that will celebrate Peace, Love & Ice Cream! Available only at the Flagship Scoop Shop until 31 August 2015, all profits will be donated to Ben & Jerry’s Benefit Tuesday Night partners and fans can do their part today to get scoopin’ and share some lovin’!
Follow #benandjerrys313 to catch the Opening Day action.
Ben & Jerry’s Locations
Ben & Jerry’s Flagship Scoop Shop
Opening Hours: 11am to 10pm
Level 1 Discovery Walk, 313 Orchard Road,
Ben & Jerry’s Dempsey
Opening Hours: 11am to 11pm
Blk 8 Dempsey Road #01-14,
Ben & Jerry’s VivoCity
Opening Hours: 11am to 10pm
1 Harbour Front Walk #02-135/136, VivoCity
Notes to editors:
About Ben & Jerry’s
As an aspiring social justice company, Ben & Jerry’s believes in a greater calling then simply making a profit for selling its goods. The company produces a wide variety of super-premium ice cream, yogurt and sorbet using high-quality ingredients. Ben & Jerry’s incorporates its vision of Linked Prosperity into its business practices in a number of ways including a focus on values-led sourcing. In 2014 the company completed its transition to using entirely non-GMO (genetically modified organisms) ingredients as well as to fully Fairtrade-certified ingredients wherever possible, which benefits farmers in developing countries.
Ben and Jerry’s products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s a wholly-owned subsidiary of Unilever, operates its business on a three-part Mission emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry’s became a certified B Corp (Benefit Corporation) in 2012. The Ben & Jerry’s Foundation’s employee-led grant programs totaled $2.6MM in 2013 to support economic and social justice, environmental restoration, and peace through understanding. For the inside scoop on Ben & Jerry’s visit www.benjerry.com/values.
Connect with us on our social channels today! Facebook:https://www.facebook.com/benjerrysingapore
About Samantha Lee Originally from Malaysia, Samantha creates whimsical, colourful, imaginative, and meals for her family and followers and has a growing Instagram following of more than half a million fans.
In line with her creative and fun works of food art, Samantha has decided to come on board with Ben & Jerry’s to inspire change and commitment to the community through fun and ice cream. Samantha’s creation will be sold for a limited period of time at Ben & Jerry’s Community Action Hub to support the social mission partners, with all profits going directly to them.
Samantha has been widely featured on Buzzfeed, Daily Mail UK, Huffington Post, ABC News, Today.com, and E!Online.
For more information, please follow Samantha