Lifebuoy celebrates GHD partnering with 9 schools, reaching 700 students

SINGAPORE, 20 October 2014 Lifebuoy, Unilever’s health soap, celebrated today the 7th Global Handwashing Day, a day Lifebuoy co-founded to raise awareness of the importance of handwashing with soap. To mark this occasion, Lifebuoy educated over 700 children on the importance of handwashing and how it can prevent common childhood illnesses.

As part of the Global Handwashing Day celebrations in Singapore, close to 200 Unilever staff together with the help of local university students visited schools island-wide, to teach young children about the importance of washing hands with soap. The behaviour change programme usedan exciting combination of stories, games and theatre, to teach children to build healthy handwashing habits to prevent disease and illness.

Kartik Chandrasekhar, Global Brand Vice-President, Lifebuoysaid, “Globally every 20 seconds, one child dies from preventable infections like diarrhoea or pneumonia. Handwashing with soap is one of the most cost-effective ways to prevent these deaths. I’m proud to announce Lifebuoy’s commitment to support young children in Singapore and renew our commitment globally. Lifebuoy runs the world’s largest hygiene behaviour change programme and has reached over 183 million people globally.”

According to the Health Promotion Board (HPB), handwashing is an effective way to prevent the spread of illnesses, such as influenza and hand, foot and mouth disease. Unilever’s efforts complements HPB’s Hand Hygiene Programme in schools, which promotes hand hygiene among school children by teaching them proper handwashing techniques and socially responsible actions that they can take to prevent the spread of infectious diseases such as covering one’s mouth and nose when coughing or sneezing.

This event is part of Lifebuoy’s Help A Child Reach 5 campaign. Launched in 2013, the campaign aims to end preventable deaths of children under 5 by teaching the lifesaving habit of handwashing with soap. Lifebuoy also developed the School of 5 superheroes as part of the campaign, teaching children through a unique combination of comics, puzzles, stories and games about the importance of handwashing.

As part of Lifebuoy’s commitment to decreasing child mortality and to the Unilever’s Sustainable Living Plan of improving health and wellbeing, Lifebuoy aims to change the handwashing behaviour of one billion people by 2020.

For more information please visit www.lifebuoy.com and www.globalhandwashing.org.

Learn more about the benefits of Handwashing. (PDF | 3MB)

About the Help A Child Reach 5 campaign

  • Handwashing with soap saves lives. Lifebuoy’s Help A Child Reach 5 campaign aims to eradicate preventable deaths from diseases like diarrhoea one village at a time, by teaching lifesaving handwashing habits.
  • To drive awareness of the campaign, Lifebuoy created a moving film on what it means for a child to reach the age of 5: www.youtube.com/helpachildreach5
  • In 2013, Lifebuoy launched its Help a Child Reach 5 handwashing campaign in Thesgora, a village in Madhya Pradesh with one of the highest rates of diarrhoea in India. Through its handwashing programmes, Lifebuoydramatically improved children’s handwashing habits so that they now wash their hands two additional times per day.
  • Lifebuoy isn’t stopping at Thesgora. It wants to expand its life-saving mission, village by village, starting with Bitobe village in Indonesia earlier this year and will continue across villages in South and Southeast Asia, Africa and Latin America.

Notes to Editors

Public Private Partnership for Handwashing

With the Public Private Partnership for Handwashing (PPPHW) Lifebuoy co-founded Global Washing Day in 2009 to bring greater attention to handwashing as a key public intervention. Today, the PPPHW is present in 15 countries across four continents.

This intervention also aims to contribute to Millennium Development Goal 4 (MDG 4) - to reduce the mortality of children under five by two-thirds by 2015. Handwashing with soap is one of the most effective and low cost ways to prevent diseases like pneumonia and diarrhoea, which stop 1.7 million children every year reaching their fifth birthday. Put simply, this modest but lifesaving act could help a lot more children reach the age of five.

About Lifebuoy As the world’s leading health soap, Lifebuoy aims to make a difference by creating accessible hygiene products (soap) and promoting healthy hygiene habits. With this in mind, Lifebuoy aims to change the hand washing behaviour of one billion people by 2020. Since 2010 Lifebuoy has changed the handwashing behaviours of 183 million people across 16 countries.

For more information of lifebuoy and its programmes, please visit www.lifebuoy.com and to meet the School of 5 gang, please visit www.myheroacademy.com.

About Lifebuoy

As the world’s leading health soap, Lifebuoy aims to make a difference by creating accessible hygiene products (soap) and promoting healthy hygiene habits. With this in mind, Lifebuoy aims to change the hand washing behaviour of one billion people by 2020. Since 2010 Lifebuoy has changed the handwashing behaviours of 183 million people across 16 countries.

For more information of lifebuoy and its programmes, please visit www.lifebuoy.com and to meet the School of 5 gang, please visit www.myheroacademy.com.

About Unilever

Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. We work with 174,000 colleagues around the world and generated annual sales of €49.8 billion in 2013. Over half of our company’s footprint is in the faster growing developing and emerging markets (57% in 2013). 

Working to create a better future every day, we help people feel good, look good and get more out of life. Our portfolio includes some of the world’s best known brands, 14 of which - Knorr, Persil / Omo, Dove, Sunsilk, Hellmann’s, Surf, Lipton, Rexona / Sure, Wall’s ice cream, Lux, Flora / Becel, Rama / Blue Band, Magnum and Axe / Lynx - now generate a turnover of €1 billion or more.

Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined seven pillars, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at www.unilever.com/sustainable-living/.

Unilever has been recognised in the Dow Jones Sustainability World Indexes for 14 consecutive years. We are included in the FTSE4Good Index Series and attained a top environmental score of 5, leading to inclusion in the FTSE4Good Environmental Leaders Europe 40 Index. 

Unilever has been named sector leader of the CDP’s Forests programme for three consecutive years, and in 2013 led the list of Global Corporate Sustainability Leaders in the GlobeScan/SustainAbility annual survey - for the third year running. Unilever was named LinkedIn’s third most sought-after employer worldwide in 2013. For more information about Unilever and its brands, please visit www.unilever.com.

Singapore

Unilever Singapore Pte Ltd 

20 Pasir Panjang Road, #06-22 

Mapletree Business City 

Singapore 117439

www.unilever.com.sg

1 800 661 9898
1 800 661 9898

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