Ben & Jerry’s on free Cone day!
Ben & Jerry’s celebrated its eighth Free Cone Day yesterday, 8 April, by serving up close to 50,000 scoops of chunkilicious ice cream to loyal moo-niac fans and Charity Partner beneficiaries through the four Scoop Shops nationwide and Free Cone Day on Wheels, breaking last year’s count of 47,500 scoops! All 18 flavours were made available for the first time so that everyone could enjoy their favourite flavours.
Taking on the challenge to leave no hand unconed, Ben & Jerry’s brought Free Cone Day on Wheels for the first time ever in Singapore! Other than scooping all day from 12-8pm, Free Cone Day on Wheels delivered moolicious ice cream and wholesome fun to more than 5,300 beneficiaries of Charity Partner, The Children’s Charities Association of Singapore (CCA).
CCA joins Ben & Jerry’s for the first time as a Charity Partner, and 18 centres received visits from Free Cone Day on Wheels. More than SGD$5,000 was raised for its six member charities, which funds and conducts programmes to educate, train and assist physically, mentally and socially-disadvantaged children.
"For the first time in Singapore, we’ve brought Free Cone Day one step further by going on Wheels to visit those who normally would not be able to share in the celebration of Free Cone Day with us. The support and ice-cream cheer all around is astounding and it makes thanking our fans all that more special," said Kenneth Lau, Brand Manager (Ice Cream Category Lead), Unilever Singapore.
"Our children, staff and volunteers are all really happy to celebrate with Ben & Jerry’s. In fact, it’s the first Free Cone Day for many of us! We thank everyone for their generosity and kind donations which will be a big help in funding our programmes, and the volunteers for their support," said Prof Ho Lai Yun, Chairman of The Children’s Charities Association of Singapore.
Ben & Jerry’s also roped in guest bloggers who became scooper troupers for a good cause! Together with the volunteers and staff at Ben & Jerry’s, these bloggers banded together to spread the word of Free Cone Day and to raise awareness and donations for CCA.
"Ben & Jerry’s is founded on the principle of giving back to the community and it’s always great to spread the smiles and cheer further and to more people every year. We take a lot of pride in doing good and look forward to celebrating with more of the community at our next Free Cone Day," said Lau.
About children’s charities association of Singapore
The Children’s Charities Association of Singapore (CCA) began as an unstructured group of charities who got together to organise joint fundraising projects in the 1960s to benefit children. CCA’s efforts are not only directed at alleviating the disablement of children but also at giving them hope for the future.
They are now the coordinating body which organizes fundraising projects for member charities, which all work towards helping the physically, mentally and socially disadvantaged children of Singapore. There are currently six member charities under the purview of CCA, and they are single-minded in their efforts to educate, train and assist the children under their care to become independent and useful citizens who can play their role in the nation. The six member charities are:
- Singapore Children’s Society (SCS)
- Singapore Association for the Deaf (SADeaf)
- Cerebral Palsy Alliance Singapore (CPAS)
- Movement for the Intellectually Disabled of Singapore (MINDS)
- St Andrew’s Mission Hospital (SAMH)
- Association for Persons with Special Needs (APSN)
About Ben & Jerry’s
Ben & Jerry’s produces a wide variety of super-premium ice cream and ice cream novelties, using high-quality ingredients including milk and cream from family farmers who do not treat their cows with the synthetic hormone rBGH. The company states its position on rBGH* on its labels. Ben and Jerry’s products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues.
Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Contributions made via the employee-led Ben & Jerry’s Foundation in 2012 totaled $1.8 million. Additionally, the company makes significant product donations to community groups and nonprofits both in Vermont and around the world.
The purpose of Ben & Jerry’s philanthropy is to support the founding values of the company: economic and social justice, environmental restoration and peace through understanding, and to support our Vermont communities. For the full scoop on all Ben & Jerry’s Scoop Shop locations and fabulous flavors, visit www.benjerry.com.sg.
To learn more about Ben & Jerry’s Mission Statement or values led sourcing log on to www.benjerry.com.sg .
* The FDA has said no significant difference has been shown and no test can now distinguish between milk from rBGH treated
Unilever Singapore Pte Ltd
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