CLEAR wants that fans have only football on their minds
In line with its brand proposition of all-day freshness and zero dandruff, CLEAR, together with Tribal DDB Singapore, has launched ‘CLEAR Headers’, a football game that lets you score goals using your mind. By linking football-pitching machines with headbands using electroencephalography, CLEAR Headers has been created to test your ability to focus, relax and stay confident. The headband powers the machine by gauging your focus and concentration. So the clearer your mind is, the more goals you’ll score.
The event will be held at the central fountain square at Clarke Quay in Singapore on 13, 14 and 28 June 2014. The grand finale, on 28 June 2014, will be graced by Manchester United legend Andy Cole.
“Our brand believes in keeping men fresh and dandruff-free, so they’ll always be at their best and will have nothing to hide. And we think the football season is the perfect time to take our proposition forward in an innovative way,” says Shawn Lee, Category Lead, Total Haircare, Unilever Singapore Pte Ltd. “After all, the only thing on most men’s minds right now is football. And ‘CLEAR Headers’ aims to help keep it that way.”
CLEAR is Unilever’s leading anti-dandruff shampoo brand. Since its launch in 1972 in Asia, the CLEAR formulation has continuously evolved with intensive research and clinical trials conducted by scientists at the CLEAR Paris Institute.
Recognising the different needs of male and female scalps, CLEAR scientists have developed the first-ever breakthrough dual gender scalp nourishment formula.
With a constant focus on leading edge technology, CLEAR is pegged as the world’s leading scalp care shampoo and marks its strong foothold in 35 markets with plans to grow to a 1bn brand
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