Unilever signs sponsorship agreement with Manchester United
Unilever and Manchester United have today announced the signing of a three-year regional partnership in South East Asia.
The new agreement will see Unilever become the Club’s Official Personal Care and Laundry Partner in nine countries including Singapore, Malaysia, Indonesia, Vietnam, Philippines Thailand, Cambodia, Laos and Myanmar.
A number of Unilever’s most popular personal care and laundry products (such as Clear, Omo and Rexona - amongst many others) will now carry the Manchester United crest
Peter ter Kulve, President of Unilever, South East Asia and Australasia said the Manchester United partnership was a historic one for the company. “Manchester United is one of the world’s most iconic football clubs, with a passionate following in South East Asia. This is the first time Unilever has undertaken a partnership of this scale in the region, spanning nine rapidly developing markets.”
“Both Unilever and Manchester United share a common belief in the importance of promoting physical activity. Through this partnership we will bring Manchester United Soccer Schools to the community in order to encourage not only children, but also their parents, that ‘Dirt is Good’ and outdoor play is vital to health, wellbeing and future development.”
Manchester United Group Managing Director, Richard Arnold commented: “This is a very exciting partnership for Manchester United and we are delighted to be teaming up with such a powerful and well-known brand.
“With its great portfolio of personal care and laundry products we are confident that our partnership will bring more than 130 million followers we have across these countries closer to the Club.”
Notes to the Editor
For more information please contact:
Campbell Hodgetts +65 8222 3071
Stephanie Toman +44 (0) 161 868 8221
Notes for the editor
For more information, please contact:
Campbell Hodgetts,Unilever Corporate Media RelationsPhone: +65 90099812Email:email@example.com
About Manchester United
Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 135-year heritage we have won 62 trophies, enabling us to develop the world’s leading sports brand and a global community of 659 million followers. Our large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day.
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. We work with 174,000 colleagues around the world and generated annual sales of €49.8 billion in 2013. Over half of our company’s footprint is in the faster growing developing and emerging markets (57% in 2013).
Working to create a better future every day, we help people feel good, look good and get more out of life. Our portfolio includes some of the world’s best known brands, 14 of which - Knorr, Persil / Omo, Dove, Sunsilk, Hellmann’s, Surf, Lipton, Rexona / Sure, Wall’s ice cream, Lux, Flora / Becel, Rama / Blue Band, Magnum and Axe / Lynx - now generate a turnover of €1 billion or more.
Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined nine commitments, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at www.unilever.com/sustainable-living/ .
Unilever has been ranked number one in their sector in the 2014 Dow Jones Sustainability Index. We are included in the FTSE4Good Index Series and attained a top environmental score of 5, leading to inclusion in the FTSE4Good Environmental Leaders Europe 40 Index. Unilever has been named sector leader of the CDP’s Forests programme for three consecutive years, and in 2014 led the list of Global Corporate Sustainability Leaders in the GlobeScan/SustainAbility annual survey - for the fourth year running. Unilever was named LinkedIn’s third most soughtafter employer worldwide in 2013.
For more information about Unilever and its brands, please visit www.unilever.com .
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