A commitment to road safety
With many festivals lined up for the rest of the year, and also a season when road accidents tend to soar alarmingly, Unilever Malaysia has produced a Safe Travel booklet for distribution to the public as part of its Value Life, Value Safety campaign. An extension of its internal campaign to encourage employees to adopt safe travel habits, distribution of the Safe Travel booklets is the first external activity for Unilever under this campaign.
Distribution of the booklets was carried out at two major highways just before the Hari Raya holidays, namely Lebuhraya Damansara-Puchong (LDP) and New Pantai Expressway (NPE), and in collaboration with the respective highway operators, Lingkaran Trans Kota Sdn Bhd (LITRAK) and New Pantai Expressway Sdn Bhd. The event was also supported by Director-General of the Road Safety Department (JKJR), Datuk Suret Singh.
“The festive seasons are a time for celebration and being with family and close friends, not a time for tragedies. With the Safe Travel booklets, we want to demonstrate our commitment towards supporting the Government’s agenda of reducing road accidents and fatalities, especially during the festive seasons,” said Robert Raw, Unilever’s Customer Development Director Malaysia & Singapore who is also the Safe Travel Committee (STACOM) Chairman for Unilever Malaysia and Singapore.
The Safe Travel booklet contains various essential information on vehicle care and defensive driving, quick tips on driving at night or in bad weather, accident protocol, and even items to have in a car.
Since its inception, various activities have been carried out under the Value Life Value Safety campaign banner. These activities include weekly briefings called the ‘Friday 10/10 Safety Briefing’ where various aspects of safety are discussed, production of the 10 Basic Behaviours for Road Safety booklet containing the Unilever Safe Travel Standard and Disciplinary Code, and routine inspection of all vehicles used for Unilever business based on the 14-point vehicle inspection checklist.
To reinforce Unilever’s commitment to road safety, all Unilever employees in Malaysia will also undergo a defensive driving course to teach them the various elements of defensive driving techniques. This course will be conducted for employees in batches and will encompass defensive driving techniques such as what makes a defensive driver, learning to identify potential hazards and types of distractions to avoid when driving.
“At Unilever, safety is at the heart of everything we do. We believe that safe travel is an essential element of a successful and sustainable business as our employees travel frequently for work purposes. Therefore, as a responsible corporate citizen, we hope to encourage our consumers and members of the public to do the same – that is to be safe on the road at all times.
“Through this campaign, Unilever hopes to create awareness on safe travel practices among the public and our employees as well as the need for each individual to be responsible for their own safety, colleagues, loved ones and society in general,” said Robert.
Besides toll booths, Safe Travel booklets were also distributed at Menara TM, where Unilever Malaysia’s headquarters is located, several states via the Road Safety Department office, the surrounding community of Bangsar as well as Rawang where Unilever’s factory is located.
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About Unilever Malaysia
Unilever has been a household name in Malaysia since 1947. The Unilever brand, found in consumer products in millions of homes across 150 countries, is a trusted name in nutrition, hygiene and personal care. Throughout its history, which crosses three centuries, Unilever has been adding vitality to the lives of consumers, creating products that help people feel good, look good and get more out of life.
Some of Unilever’s popular brands include Dove, Breeze, Clear, Lux, Sunsilk, Pond’s, Rexona, Fair & Lovely, Lifebuoy, Wall’s, Lipton, Lady’s Choice, Knorr and Planta.
Unilever (Malaysia Holdings Sdn Bhd)
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