27 September 2019 – Unilever Singapore Ice Cream category clinched two gold awards at the Marketing Events Awards 2019, held at Fullerton Hotel on 13 September 2019. Led by Golin Singapore and Jack Morton Worldwide, Unilever Singapore shone through with a spectacular performance on the launch of Magnum Macadamia Salted Caramel, bagging two Gold Awards for Best Consumer Event: Launch / Re-Launch and Best Immersive Experience.
Organised by Marketing Magazine, the Marketing Events Awards 2019 is the eighth edition, designed to recognise excellence in event marketing across Southeast Asia, South Asia, and ANZ region. With 29 categories reflecting the breadth and creativity of the industry, this year’s awards received a record number of submissions, hosting over 400 regional event marketing professionals and judges and participants.
Please find more information on the award-winning campaigns below:
- Best Consumer Event: Launch / Re-Launch – Be #TruetoPleasure at the #MagnumPleasureGarden with the All-new Magnum Macadamia Salted Caramel
- Best Immersive Experience – Be #TruetoPleasure at the #MagnumPleasureGarden with the All-new Magnum Macadamia Salted Caramel
Be #TruetoPleasure at the #MagnumPleasureGarden
Magnum has been long known as the luxury ice-cream for pleasure seekers. Pleasure was our claim to fame, a realm we owned. However, with a slew of novel indulgence in the social space, which plays a vital role in influencing purchase habits and decisions, we faced the challenge of keeping the brand as top of mind for pleasure indulgence. In March 2019, we launched its latest indulgent, the Magnum Macadamia Salted Caramel, through our global purpose in inspiring Pleasure Seekers to be #TrueToPleasure.
The very best pleasures only come when we feel liberated to let go and indulge in the things we truly love because of who we are, without fear of judgement. Respecting meaningful pleasure, Magnum seeks to inspire people to free themselves and be “True to Pleasure”. Meaningful pleasures are developed through a sense of value, and the value of Magnum Macadamia Salted Caramel’s lies in its ingredients – a perfect combination of the best nature has to offer with the expert craft of Magnum’s artisans and chocolatiers.
Bringing the concept of #TruetoPleasure to life, Magnum launched an Insta-worthy whimsical escapade at the heart of Singapore’s bustling city life. Also known as the Magnum Pleasure Garden, it was place where nature shares its bounty; an oasis for pleasure seekers to escape the daily bustle and find true pleasure in the care and craft of Magnum's Macadamia Salted Caramel.
Launched in 1989 in Belgium and Germany, Magnum was the first hand held ice cream targeted as a premium adult offer. Today, Magnum is one of the world’s leading ice cream brands, selling more than two billion ice creams annually worldwide and it is the biggest brand of Unilever ice creams.