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Lifebuoy's goal is to provide affordable and accessible hygiene and health solutions that enables people to lead a life without fear of hygiene and health consequences.

Protect your family with new advanced Lifebuoy!

Lifebuoy is one of Unilever’s oldest brands, and has been sold in countries across the world since 1894. Throughout its history, Lifebuoy soap has been affordable to everyone, helping people to live with greater freedom from health problems. Today, more than 1.6 billion people around the world trust Lifebuoy products to protect them from germs. Lifebuoy, the pioneering soap, is a true embodiment of Unilever’s Vitality Mission: to help people look good, feel good and get more out of life.

We often hear and read a lot about eating right, maintaining a nutritionally balanced diet, and its benefits to our health, but very seldom we are reminded of the importance of personal hygiene. The fact is, good hygiene practice and nutrition go hand in hand in the maintenance of good health.

Body hygiene care especially hand washing with effective and proven germ protection soap remains our first and best line of defence against the spread of diseases.

Lifebuoy, the world’s leading germ protection soap has been consistently championing health through hygiene advocacy since the brand was founded more than a century ago in 1894. The brand constantly evolves and improves its products to keep up with changing consumer needs in the area of personal hygiene.

Now, Lifebuoy brings you the gold standard in germ protection; New Advanced Lifebuoy with Active5 Germ Protection Formula.Active5 is an intelligent selection of germ protection agents that are proven to tackle both bacteria and viruses.Apart from its improved antimicrobial performance, the New Advanced Lifebuoy also leaves a pleasant scent on your skin. Plus, the New Advanced Lifebuoy soap bar comes in a new and improved shape; produces 30% more lather and lasts longer.

Careline contact details


Unilever Singapore Pte Ltd 

20 Pasir Panjang Road, #06-22 

Mapletree Business City 

Singapore 117439

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