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Lifebuoy's goal is to provide affordable and accessible hygiene and health solutions that enables people to lead a life without fear of hygiene and health consequences.

Lifebuoy KidsImproving health and hygiene for over 100 years

Lifebuoy, the world's no.1 germ protection soap, was first launched in 1894 to support people in their quest for better personal hygiene has been evolving constantly to keep up with changing consumer needs. Lifebuoy's has been constantly to keep up with changing consumer needs. Lifebuoy's has been consistently to keep with changing consumer needs. Lifebuoy has been consistently championing health through hygiene throughout its 110 year history. A 1930's campaign in the US was titled "Clean Hands Help Guard Health", encouraging the use of Lifebuoy soap to kill germs on hands that can cause health issues. A similar campaign continues today, with Lifebuoy hygiene education programmes ongoing in countries including India, Bangladesh, Pakistan, Sri Lanka, Indonesia and Vietnam.

Lifebuoy's pure anti-bacterial soap with excellent skin cleaning and cleansing properties is suitable and recommended for the whole family protection. With Lifebuoy's anti-bacterial soap your family is given the extra protection, feel the security and face day to day life full of confidence.

Today, 1.6 billion people trust Lifebuoy to provide that extra protection against germs for them and their family. Put your trust in Lifebuoy today - guard your family against germs.

Lifebuoy, the guarantee of protection when you are threatened.

From Our Range

Lifebuoy Actifresh Range
Lifebuoy Actifresh Range
Lifebuoy Mildcare Range
Lifebuoy Mildcare Range
Lifebuoy Nature Pure Range
Lifebuoy Nature Pure Range
Lifebuoy Total Protect Range
Lifebuoy Total Protect Range

Our company

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Our values

As a multi-local multinational we aim to play our part in addressing global environmental and social concerns through local actions and in partnership with local governments and organisations.