Lux

Let's play with beauty!

Every woman has a passion for beauty as it is the landmark of femininity; the game only women know how to play. Women all over love to look gorgeous and enjoy the silent confidence which makes women feel like nothing is impossible.

LUX - make every shower moment – a Lux-urious moment for you.

LUX was first introduced as toilet soap in 1925. Produced by Lever Brothers, it arrived in the UK in 1928, carrying the promise of France cherished secret to smooth skin, aspirational yet accessible. Even back in the days of its launch, LUX has always believed in star strategy claiming to be Hollywood Favourite Beauty Care. 

LUX simply believes that behaving beautiful is a way of presenting your best face to the world and maximizing what you’ve got. It is a conscious choice to be beautiful and take pleasure in using your beauty. LUX makes it possible for every woman to be beautiful in many gratifying ways. In the 1950s, LUX arrived in Malaysia bringing with it a long string of global stars like Aishwarya Rai, Priyanka Chopra, Rachel Weiz to local LUX stars like Amy Mastura, Sheila Majid, Fauziah Latiff, and Erra Fazira. LUX soap colours and packaging were altered several times to reflect fashion trends. In 1958 five colours made up the range: pink, white, blue, green and yellow.

For 2011, the entire LUX range will be re-launch in Malaysia to bring in new technology and new packaging. The LUX range will consist of Soft Touch, Velvet Touch, Magical Spell, Secret Bliss, White Impress and Wake Me Up. In 2011, LUX has also been proclaimed as the number one soap brand in Asia

Did you know? 

• Since the 1930s, over 400 of the world’s most stunning and sensuous women have been proudly associated with Lux advertisements. Rachael Weiss, Catherine Zeta-Jones and more recently the addition of Bollywood starlets like Aishwarya Rai and Priyanka Chopra, have all been part of the Lux glamour story. 
• Lux has been endorsed by at least 7 local celebrities including Amy Mastura, Erra Fazira, Sheila Majid, Joanna Bassey, Ramona Rahman, Fauziah Ahmad Daud and Sharifah Aini
• The name Lux means ‘light’ in Latin; however the name was chosen for its play on the word ‘luxury’.         

LuxRange

Soft Touch and Velvet Touch

Noticeable softness that can't help attracting glances of admiration. Enjoy the sensation of clean, moisturized and radiant skin with Lux Soft Touch and Lux Velvet Touch. Enriched with the exclusive Silk Protein Extract, a moisturizing ingredient known for helping to hold the moisture in the skin, it forms a light creamy layer on skin, leaving it feeling soft, smooth and moisturised.

Magical Spell and Secret Bliss

Be enchanting without uttering a single word. A finely fragranced body wash infused with renowned designer Anne Gottlieb perfume. This scent is inspired by exotiv blossoms at the peak of their bloom and embraced into exquisite Fragrance PearlsTM,giving you an intoxicating scent that lingers long after you step out of the shower.

White Impress

Make the first impressions the ones that last. For beautiful whitening in a body wash. With its triple action system, it helps to create an overall white radiant look

Wake Me Up

With a touch of cooling menthol for refreshed, beautiful skin. With cooling menthol, mineral salts and seaweed, is your best-kept skin secret, taking it from dull and tired to beautiful and fresh-looking skin

* All product range are available in Bar and Shower Cream formats.

Other interesting facts: 

1. Lux is the most popular shower brand in Malaysia *

* Source: ACNielsen total personal wash sales value 2003-2005 

2. Lux is the brand used by most stars – at least 7 local celebrities endorsed Lux including Amy Mastura, Erra Fazira, Sheila Majid, Joanna Bassey, Ramona Rahman, Fauziah Ahmad Daud, Sharifah Aini, while international celebrities include Rachel Weisz, Shu Qi, Demi Moore, Linda Evangelista and Sarah Jessica Parker among others. 

3. Lux is sold in over 100 countries so you can be sure to indulge with Lux wherever you go.

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