Lux

Lux - the beauty secret in every woman's.

Let's play with beauty!

Every woman has a passion for beauty as it is the landmark of femininity; the game only women know how to play. Women all over love to look gorgeous and enjoy the silent confidence which makes women feel like nothing is impossible.

Pure Joy to the senses

Everything about the brand – from the advertising campaigns and communication as well as the look and feel of the products and packaging to the subtle, hypnotic fragrances – Lux is all about giving the ultimate pleasure to the consumers by delighting their senses, urging them to use their beauty the way the product talks to them. Ultimately, Lux promises a pleasant journey through the senses offering a unique holistic experience with an extensive choice of variants to cater to your whims and fancies – at a price you can afford.

How it all started

Lux was first introduced as toilet soap in 1925. Produced by Lever Brothers, it arrived in the UK in 1928, offering people a chance to pamper themselves for a modest price.
In the early 1990s, Lux responded to the growing trend away from traditional soap bars by launching its own range of shower gels and liquid soaps
In 2008, the entire Lux range was re-launched in Singapore with the intention of aligning the both the body soap and body wash variants. 5 variants were launched in this new range – Soft Kiss, Velvet Touch, White Glamour, Magic Spell and Wake Me Up.

Did you know?

Since the 1930s, over 400 of the world’s most stunning and sensuous women have been proudly associated with Lux advertisements. Rachael Weiss, Catherine Zeta-Jones and more recently the addition of Bollywood starlets like Aishwarya Rai and Priyanka Chopra, have all been part of the Lux glamour story.

The name Lux means ‘light’ in Latin; however the name was chosen for its play on the word ‘luxury’.

Key facts:

First mass market toilet soap launched in 1924.
Market leader in countries including Arabia, Brazil, India, Thailand and South Africa.
Sold in over 100 countries.