It isn't just child's play, it's education too

Breeze, in conjunction with the World Cup Finals and in line with the brand's philosophy - Dirt is Good  (DiG) - launched the Breeze Skill Ball Challenge  recently.

The DiG campaign features Breeze limited edition balls, signed exclusively by Brazil's Ronaldinho, who is also the FIFA World Player of the Year.

Unilever Malaysia chairman and managing director Sze Tian Poh said the DiG campaign was to emphasise that play was an important part of a child's learning process.

"Typically, mothers view their child's playtime as an earned leisure and not as being key to the child's learning and development. We encourage mothers to let their children play, learn and get dirty," said Sze after the launch.

The DiG campaign has also brought about the creation of Splat icon as a brand signature.

The Ronaldinho and Breeze connection was ignited through the football star's active involvement in many charities.

As part of the nationwide promotion, a skill ball in five colours - gold, silver, red, blue and pink - is filled with Breeze Regular (3kg) and Colour (5kg) packs.

The Ronaldinho autographed balls can also be used to improve football skills and encourage creative techniques.

Most Brazilian footballers, including Ronaldinho, began developing their football skills with the skill ball.

The Breeze Skill Ball Challenge will kick off on July 15 and the preliminary rounds will be held at Klang Valley, Penang, Kuantan and Johor Baru.

Youngsters aged 18 and below are eligible to take part in the challenge.

Cash prize of RM500 each will be awarded to the five winners in the preliminary rounds.

The Grand Finals will be held at the Giant Supermarket in Shah Alam with the winner taking home RM5,000.